What is The Pant Project?

The Pant Project is a homegrown D2C brand specializing in men's and women's stretchable bottom wear, including pants, jeans, and shorts. Their goal is to provide customers with pants that fit perfectly and are tailored to their individual needs. Committed to delivering comfort, flexibility, and style, the company also champions sustainable and ethical fashion by using eco-friendly production methods.

Why this industry?

The men’s western wear market, which makes up 94% of the Indian men’s apparel market, presents substantial growth opportunities, especially in the organized sector, which has a share of 38%.  With rising disposable incomes and a shift from unorganized to organized retail, the market is set for robust expansion, projected to grow at a CAGR of 19.5% over the next five years. Online sales are also booming, and expected to grow at a CAGR of 21.7% from 2023 to 2027  [source]. In this dynamic environment, The Pant Project's emphasis on high-quality, customizable products positions it well for success in this rapidly expanding market.

Why we invested?

Dhruv and Udit Toshniwal launched The Pant Project to address a gap in India’s market. Drawing on a 45-year family legacy in textiles, Dhruv leverages his Wharton finance expertise for business operations, while Udit brings creative direction from The School of the Art Institute of Chicago. With in-house production and tight operational control, The Pant Project ensures rapid restocking, style updates, and maintains a low-risk inventory model. The company has customer stickiness; almost 44% of the revenue of the business is generated from existing customers. 26% of the customers order at least 3 times within 6 months. This, combined with their expertise and focus on the underexplored bottom wear segment, positions the company as a promising player in the growing Indian men's apparel market. We were impressed by the founding team and the favorable industry trends leading us to invest.

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